What are Landing Pages Used For

landing page

Any savvy online marketer knows that once you are done with all that hard work to create an attractive, user-friendly website and draw visitors to it, the next major step is to convert them into leads for your business. Landing pages, also known as lead pages, give you the best way to get your website visitors to convert.

Landing pages are the core of an online marketer’s lead generation efforts. Converting site visitors into leads is the first step in establishing a relationship between your business and a prospective customer.

A recent study by HubSpot showed that marketers who increased the number of landing pages on their site from 10 to 15 saw a 55 percent increase in leads. This means that the more landing pages you have, the better your chances of interacting with potential customers.

So, what is a landing page?

A landing page is a standalone page on your website that a visitor arrives on after clicking an ad or search result (organic, pay-per-click, social media, or display banner). This page is designed to convert visitors into leads.

A landing page is distinct from your other pages because it has a focused objective for a single offer, which could be getting registrants for a webinar, getting signups for a free software trial, redeeming a marketing offer such as a product coupon, downloading an ebook, or some other singular objective.

Why landing pages work

Landing pages have become an indispensable part of any inbound marketer’s campaign, and their popularity has increased consistently over time. They allow marketers to target their audience, offer them something valuable, and convert as many visitors as possible into leads, while capturing information about them, such as who they are and their interests that got them to convert.

The reason why landing pages work can be explained using the concept of monetary value. You pay for goods and services that you deem necessary every day. Similarly, a landing page contains information about what visitors will get when they signup. For instance, a visitor can choose to submit their information on the landing page’s conversion form to take advantage of an offer, coupon, or webinar that will add value to them.

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Making the Switch to Responsive Website Design

responsive_web_designIt is obvious that today, more internet users prefer using mobile devices as opposed to desktop which was more popular in the past. This trend is also changing the way websites are designed in order to satisfy the unique needs of mobile users. In this day and age a website that is not optimized for mobile gets a bad reputation among users who will definitely move on to one that offers a better experience.

A separate mobile app or mobile version of your website are some ways that you can optimize your site but responsive website design is the ultimate answer. It is inevitable that business owners turn to adaptive web design making it important to learn the basics about it:

Mobile responsive website design as the name suggests; allows the site to adjust to how, when and where it is being viewed. It can resize, restructure and redisplay elements across devices to suit the user’s preferences. With such a website you will not have to keep zooming a page when you decide to view it on your smartphone, tablet or other mobile device. Just like with ordinary design, responsive websites must load easily, fast and clearly to avoid compromising some users’ experience. The responsive website designer must also remember that if people struggle to access information, they will quickly move on to better options. with a responsive layout. Mobile users demand speedy responses to their requests on all websites as they are often on prepaid data plans which can be costly if responses are slow to come by.

Do not mistake responsive websites for mobile sites which are specifically designed for mobile devices. Responsive sites work across devices while a mobile site is designed separately from the original desktop version of an existing site. The downside to having two separate sites is that it affects traffic, SEO and doesn’t usually rank well in search engine results. It is also an extra bout of hard work to design separate websites for the same company and it could lead to confusion among users.

There are several reasons why responsive design is more popular than other methods of optimizing websites for mobile use:

  • They cater for convergence of convergence of software or changes in device sizes and layout.
  • Mobile users want to enjoy the same perks of a certain website as a desktop user would. It is emerging that a large section of mobile users expect the mobile site to match or better the desktop site.

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