Making the Switch to Responsive Website Design

responsive_web_designIt is obvious that today, more internet users prefer using mobile devices as opposed to desktop which was more popular in the past. This trend is also changing the way websites are designed in order to satisfy the unique needs of mobile users. In this day and age a website that is not optimized for mobile gets a bad reputation among users who will definitely move on to one that offers a better experience.

A separate mobile app or mobile version of your website are some ways that you can optimize your site but responsive website design is the ultimate answer. It is inevitable that business owners turn to adaptive web design making it important to learn the basics about it:

Mobile responsive website design as the name suggests; allows the site to adjust to how, when and where it is being viewed. It can resize, restructure and redisplay elements across devices to suit the user’s preferences. With such a website you will not have to keep zooming a page when you decide to view it on your smartphone, tablet or other mobile device. Just like with ordinary design, responsive websites must load easily, fast and clearly to avoid compromising some users’ experience. The responsive website designer must also remember that if people struggle to access information, they will quickly move on to better options. with a responsive layout. Mobile users demand speedy responses to their requests on all websites as they are often on prepaid data plans which can be costly if responses are slow to come by.

Do not mistake responsive websites for mobile sites which are specifically designed for mobile devices. Responsive sites work across devices while a mobile site is designed separately from the original desktop version of an existing site. The downside to having two separate sites is that it affects traffic, SEO and doesn’t usually rank well in search engine results. It is also an extra bout of hard work to design separate websites for the same company and it could lead to confusion among users.

There are several reasons why responsive design is more popular than other methods of optimizing websites for mobile use:

  • They cater for convergence of convergence of software or changes in device sizes and layout.
  • Mobile users want to enjoy the same perks of a certain website as a desktop user would. It is emerging that a large section of mobile users expect the mobile site to match or better the desktop site.
  • It is due to this undying demand for responsive sites that designers have to change their tactics. Unlike before, they choose to start by designing websites for mobile sites before adapting them to desktop use. Responsive design has become the industry standard for websites and that isn’t about to change. A business owner must take this seriously when redesigning their website as people often have a low opinion of sites that do not respond to their needs.

Take time to learn different techniques used to create an optimized mobile experience for all users. This will ensure satisfaction among your customers and visitors who will choose your business over another that hasn’t adjusted.

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